The retailer sold over 250,000 products, including 40,000 tablets, 30,000 mobile phones, 10,000 TV sets, 12,000 photo and video cameras, 45,000 household appliances, 9,000 DIY products and 60 cars (Dacia, Ford, Mitsubishi, Hyundai and Mercedes-Benz).
eMag.ro had seen its Black Friday sales at RON98 million lei (EUR22 million).
“The large number of products (…) and discounts worth a total of EUR10 million doubled the retailer’s Black Friday sales compared with last year,” Dante International general manager Iulian Stanciu said.
eMag is controlled by Dante International, owned by Naspers 70%, Iulian Stanciu (21.6%) and Radu Apostolescu (8.4%).