This year, the company will invest EUR11.5 million, compared with EUR5.4 million in 2013, out of which EUR3 million in technology, EUR2.5 million in logistics, EUR4.5 million in international expansion and EUR1 million in personnel development.
The company’s representative said Monday that eMag’s big evolution will start this year, adding that the retailer will enter new categories of products by the end of the year, such as: food, sports products and accessories, car accessories and fashion.
According to Stanciu, eMAG might also launch a video streaming service, without specifying a certain date.
The online store is owned by Dante International, whose main shareholder is Naspers group, with a 70% stake, Iulian Stanciu – 21.6% and Radu Apostolescu – 8.4%.
eMAG targets the increase of clients database by continuing regional development in 2014.
The retailer operates in Romania, Bulgaria and Hungary and reached a database of 36 million potential buyers.