In this role, Mircea Tomescu will coordinate brand and marketing strategy and execution together with the integrated marketing teams in the three countries. Its role is to create synergies capable of bringing to the markets of Bulgaria and Hungary the programs that eMAG has successfully developed in Romania, in the new stage of its evolution.
Having joined the eMAG team for four months, Tomescu has already left his mark on some strategic initiatives that eMAG carries out, such as the most recent edition of Black Friday in Romania, held in November of last year, when over 600,000 customers ordered 2.8 million products, 26% more than the previous edition. At the same time, he closely coordinated the launch of communication campaigns dedicated to categories and products of current use to respond to the new consumption habits of Romanians: Toys Shop, Sneakers & Shoes Shop or Nutrition & Vitamin Shop.
“I am happy to be part of the team of a strong Romanian brand, which I have admired for several years for the agility and innovation capacity it has brought to the retail space in the Central and Eastern European region, contributing decisively to the reshaping of modern retail (…),” said Mircea Tomescu.
Between 2018 and 2023, Mircea Tomescu was brand and communication director at Carrefour Romania. Previously, he had held the position of brand and communication director at BRD Société Générale, where he established a new brand vision.
eMAG is the leader of the local online retail market and one of the largest players in the region.