The figure includes the orders recorded on Saturday and on Sunday, with eMag increasing its promotional offer and replenishing its stocks twice during the weekend, Radu Apostolescu, vicepresident and development manager of eMag, told ZF.
With sales of EUR15 million in the three days, eMag has equaled Altex’s three-day sales and is above Flanco, which had sales of EUR12.1 million during the same period.
Initially, eMag had only announced Friday’s sales, which amounted to EUR12 million, while Altex, Flanco and Domo, and on Monday Evomag.ro and F64.ro published data for sales recorded from Friday to Sunday, during which time they conducted promotional campaigns.
By publishing numbers for a comparable period (three days), eMag is no longer no. 2 in the Black Friday sales ranking, but no. 1, neck and neck with Altex, posting sales of EUR15 million.
(English version by Daniela Stoican)