The company has been present on the market for 20 years and has been part of China’s Smithfield Group since 2018.
Elit produces over 30,000 tons of cold cuts per year through several own brands such as Elit, Plin de carne, Premia, Promo and Veri. The company has 35 own stores, but it also sells its products through supermarket and hypermarket chains. Its logistics network includes five warehouses, more than 20 cross-docking warehouses, 300 refrigerated vehicles and 600 vehicles in its car fleet.
At end-2021, Elit had 1,835 employees, a turnover of RON637 million, up 3% on the year, and a net profit of RON60 million.