The growth in sales of children’s books was even higher, driven by the pandemic, which caused classes to move online for a long time, the data supplied by elefant.ro show.
The retailer expects the upward trend to continue and reach at least 25% this year compared with 2020.
“In 2021 we expect the growth trend of the volume of books ordered online to be at least 20% to 25% higher than in 2020,” says Adrian Dinu, chief commercial officer of elefant.ro.
(English version by Loredana Fratila-Cristescu)