The group’s revenues were largely generated by online product sales via www.elefant.ro website. Also, 6% of sales were generated from the Republic of Moldova.
In the first six months of 2022, the weight of books in overall online sales rose to 50%, while the perfume category dropped to 12%. Toys had a 10% weight.
Order volumes declined by 4%, while the average value stood at RON140, down 8% from 1H/2021.
The gross consolidated margin stands at 20.8%, from 24.7% in 1H/2021, in the wake of higher procurement prices and tightening competition.
Operating costs narrowed by 2.2%, to RON25.2 million.
The company posted a RON12.4 million loss, compared with RON4.6 million losses in 1H/2021.
(English version by Catalina Apostoiu)