The 2017 Black Friday campaign took place between October 27 and November 19. The number of products sold by Flanco within the Black Friday campaign reached 480,000, and the most sought-after products were large home appliances (over 60,000 units sold), kitchen appliances (over 50,000), TV sets (over 40,000), personal care products (over 35,000) and smartphones (over 30,000).
Instalment sales accounted for 21% of overall sales, while credit card sales accounted for 18%.