Vitacom budgeted growth of more than 20% to EUR11.5 million for 2017, according to ZF’s calculations based on the information the company supplied.
“The progress of our business was better than expected in 2016, when we posted EUR9.5 million revenue. As for this year’s performance of Vitacom, we expect growth ore more than 20% in revenue on last year, higher than the market average,” Vasile Andrei Vita, general manager of Vitacom Electronics, told ZF Transilvania.
Sales to retailers (in modern retail sector) currently account for about 35% of the Vitacom business, while B2B sales, and exports and its own stores generate 45% and 15%. It has nine stores of its own in Arad, Bacau, Brasov, Bucharest, Cluj-Napoca, Constanta, Iasi, Oradea and Timisoara.
The Cluj-based company imports and distributes a wide range of electronic products from cables and connectors, batteries, GP chargers, electronics spare parts and components, electrical and IT products, home appliances accessories, security systems, audio and video systems and accessories, remote controls and GPS navigation systems.
The Cluj-based company is a distributor of the following brands – GP Batteries, Valueline, Konig, HQ, Cyberpower, Maxell, Goobay, ProsKit, NGS and Legrand and also has two brands of its own, Well and Chrome. Vitacom exports Well and Chrome products to Hungary, Bulgaria, Slovenia, Serbia, Bosnia and Herzegovina, Croatia, Estonia, Greece, Cyprus, Spain, Portugal and Germany.
(English version by Loredana Fratila-Cristescu)