Its officials expect 2021 to continue last year’s trend.
“The year 2021 is the continuation of the new reality 2020 brought, to which each of us adjusted. The pandemic came with lots of challenges and changes, which taught us lessons, and many opportunities (…),” Electrolux Romania officials say.
Even though it hurt many sectors of the economy, the pandemic had a positive impact on some markets, such as the computer and electronics market, because people spent more time at home and invested in their own comfort.
Electrolux Romania representatives say they noticed growth in sales of cooking appliances, especially stoves and cooktops, which led to a higher production of the Electrolux plant in Satu Mare. The rise continues in the first half of 2021.
“It is rather hard to estimate the changes of this year, but we are optimistic and expect growth of the home appliances market in Romania.”
Electrolux posted RON747 million revenue in 2019, an increase of 7.6% year on year. Its officials did not provide figures for 2020.
(English version by Loredana Fratila-Cristescu)