“Mastercard has a vast experience in working with tourism authorities throughout the world, providing data-based solutions that have contributed to the improvement in attractiveness of destinations and to development of effective strategies to promote them,” says Cosmin Vladimirescu, general manager of Mastercard Romania and Croatia.
Romania welcomed 2.4 million incoming tourists in 2024, according to National Statistics Institute data and was among the European countries with the fewest foreign tourists. Incoming tourists spent EUR5.3 billion on their vacations in Romania, while Romanians spent EUR9.6 billion abroad.
Mastercard will provide the ministry with data about the consumption behavior of foreign tourists, as well as information about their countries of origin, the average duration of stays, spending patterns and travel preferences in the main tourist areas of Romania.
(English version by Loredana Fratila-Cristescu)