“Data for the first half of the year shows, on one hand, a constant appetite for consumption from users via major marketplaces on the local market, and on the other hand, a rapid acceleration of purchases through the new platforms that we have integrated into the easySales ecosystem. We also see increasingly fast growth in product listings — more and more merchants are entering marketplaces and are thus gaining access to efficient and fast sales channels. We constantly monitor the evolution of the eCommerce market and, this autumn, we will present a new overview of the Romanian market within our eCommerce Talks by easySales event,” said Ciprian Cazacu, CEO and co-founder of easySales.
If newcomers Trendyol and FashionDays recorded exponential growth of +2,316.8% and +1,121.5% respectively by the end of June (typical for marketplaces in the early stages of integration with easySales), the established players also showed double-digit growth in order volumes in H1/2025: Altex: +22.31%, Decathlon: +22.06%.
At the same time, the market leader eMag saw a slight slowdown of -3.02% in June 2025 compared to January 2025.
Growth was also seen in sales through merchants’ own websites, with a +23.2% increase by the end of June compared to January.
In terms of the number of listed products on marketplaces, Trendyol leads again, with nearly 30 times more products listed in June vs. January, followed by FashionDays, with 8 times more offers.
By the end of June, compared to January, the easySales platform recorded +23% more invoices generated and +21.85% more AWBs (air waybills) automated.