“We entered the market at this particular time because probably a year and a half ago there wouldn’t have been this appetite. It is the first Romanian capital to enter this area from scratch, under the new insurance law, which aims to create a different experience in the market,” Theodor Alexandrescu said.
“When you have an insurtech you can’t say you have more or less, or that you are better or worse, you are simply transparent to the customer. We need to invest in the promotion area. The planned investment is for a period of three years and we will invest about EUR50 million.”
He also explained that the whole concept of insurtech is relatively new, especially for Central and Eastern Europe, where it does not exist or is not developed as in other geographies.
(English version by Loredana Fratila-Cristescu)