After nearly a decade of spectacular growth comes a time of consolidation partly due to the change in the Romanian consumers’ spending patterns, companies believe.
The lifting of restrictions in March 2021 made consumers seek products for outdoor activities (such as fashion, beauty, lifestyle categories), which are worth less than the durable goods (mainly home appliances, electronics and furniture) they chose during the pandemic.
Therefore, even though the value is almost flat, the number of online transactions increased and so did the number of shoppers.
“Romanian online commerce has a great development potential and forecasts point to a doubling of the market in value in about ten years or even less,” said Andrei Radu, CEO and founder of GPeC.
The number of people who placed at least one order online has almost doubled in the past three years, says ARMO chairman Cristi Movila, accounting for about 79% of the Romanians with internet access.
(English version by Loredana Fratila-Cristescu)