According to the main players in Romanian e-commerce, local online retail exceeded EUR1 billion in 2014, from around EUR600 million in 2013, the eCommerce Award Gala (GPeC) said in a press release Monday. GPeC said the local online retail market stood at EUR1.1-1.2 billion in 2014, excluding services, online payments of utility bills, purchases of airplane tickets, show tickets or vacations.
GPeC estimates there were around 5,000 online stores in Romania at the end of 2014, from over 4,500 at the end of 2013. Of the total, 1,173 are enrolled in the 3D Secure system, according to RomCard data, from around 1,000 in 2013.
The top selling products online are electronics and IT&C products, followed by clothing and footwear and home & deco products, a relatively new segment on the local online market.
Last year, Romanian spent EUR140 million online on fashion products, according to estimates of www.fashiondays.ro.
Regardless of the nature of purchased products, over 90% of shoppers prefer payment on delivery. Online card payments are preferred for utility bills, vacations, show tickets and other online services.
The total value of card transactions in 2014 stood at EUR337 million, according to payment processor RomCard and mobilPay.
At the end of 2014, 13.67 million cars were enrolled in the 3D Secure system in Romania, according to RomCard, compared to around 12 million cards in 2013.
The average value of an online transaction paid by card to Romanian online retailers stood at EUR47 in 2014, according to VISA.