This year Duster became the first model ever of the domestic carmaker to reach more than 200,000 units assembled in one year, according to ZF estimates based on the data of the country’s automobile manufacturers’ association ACAROM, worth more than EUR3 billion, considering an average price of EUR15,000 including VAT. If taking into account the entire production in 2010-2017, the more than 1.2 million Duster vehicles assembled in Mioveni should be worth more than EUR18 billion.
Duster is all the more important as it accounts for 64% of the production of the Dacia plant in Romania, compared with only 25% in 2010. Moreover, high demand means almost 80% of the vehicles leaving the assembly lines in Mioveni last month were SUVs.
The increase in Duster share of the plant’s output had a direct impact on the rise in the revenue of Automobile Dacia, which went up to EUR4.6 billion last year and could further go up to EUR4.9 billion this year, if the growth pace of 8.4% in the first half continues, even though overall production dropped 1.2% in January-November.
(English version by Loredana Fratila-Cristescu)