The company expects its European unit to generate over EUR2 million revenues starting the second year of activity, with the target being expansion in another 5 EU countries starting 2025.
“Romania is among the most dynamic markets in Europe in the hospitality industry. The rapid expansion of delivery platforms has created a major innovation opportunity. We’ve chosen this market owing to restaurants’ openness for modern tech solutions and the obvious need for integrated solutions supporting delivery operations,” Fadi Draghici, Growdash general manager in Romania and CEE, told ZF.
On the local market, Growdash strategy envisages collaboration with large and medium-sized restaurant chains present on delivery platforms, as well as with “cloud kitchens”-type businesses. The company also develops partnerships with local franchises and brands.
(English version by Catalina Apostoiu)