Sirbu will be replacing Violeta Luca who will take over as executive manager and vice-president of Dante International, which controls online computer and electronics retailer emag.ro.
“Starting February, Violeta Luca will take over as vice-president and executive manager of eMAG, but will also keep the position of Chairwoman of Flanco Retail’s Managing Board. Dragos Sirbu, Product Management Director at Flanco Retail, has been promoted to the position of Chief Executive Officer of the company,” Flanco Retail said in a statement.
As executive manager of eMAG, Luca will coordinate the retailer’s commercial operations – acquisitions, sales, marketplace, logistics, showrooms and category management.
Luca, whose experience in the electronics and IT retail sector spans over 13 years, had been working for Whirlpool Romania for eight years before joining Flanco in August 2011.
Sirbu, whose experience in the electronics and IT retail sector spans over 15 years, has filled various positions throughout the time, from sales consultant to store manager, retail manager and acquisition manager. Sirbu joined Flanco in 2012, filling the position of sales manager, and took over as head of the company’s Product Management Department in February 2013.
Flanco, one of the largest retailers of electronics and IT products on the Romanian market, is owned by The Retail Network SRL, which in turn is 100% held by Iulian Stanciu.
Flanco reported sales of RON137 million in 2012, up 25% on the year. The retailer has 900 employees and owns 81 stores.
eMAG, one of the largest online retailers on the Romanian market, is controlled by Dante International, which is owned by Naspers (70%), Iulian Stanciu (21.6%) and Radu Apostolescu (8.4%).