This is the first time the 740-pharmacy network has overshot the RON2 billion mark. After the rebranding of Sensiblu pharmacies under the Dr. Max name, the company’s strategy has been directed towards the low-price area, a concept used by other players in the market that attracts patients.
Of the 740 pharmacies, about 60 remain under the Sensiblu brand and the rest are Dr. Max. Alongside the pharmacy network operates the Mediplus drug distributor, both companies part of the A&D Pharma group.
“The year 2021 was as challenging as the previous one, but it was also marked by successes and made our business evolve. We developed a new concept, the Dr. Max hyperpharmacy, a concept that we took to cities such as Iasi, Timisoara, Craiova, which is in line with the brand’s mission to listen to people and give them what they want,” A&D Pharma representatives told ZF.
(English version by Loredana Fratila-Cristescu)