DoubleTree is Hilton’s fastest growing full-service brand in Europe, with 37 hotels expected to open in the region in the next five years, and the hotels join more than 120 DoubleTree by Hilton properties currently operating in Europe.
DoubleTree by Hilton Brasov City Centre is set to launch as the first Hilton hotel in Brasov, Romania’s most visited city after Bucharest, famous for its rich medieval history. The upscale hotel will be ideally located in the heart of Brasov city centre, offering easy access to the city’s six industrial parks and the historic old town to appeal to leisure and business travellers. Currently scheduled to open in 2024, amenities will include a sky bar, a casino with a separate entrance, meeting facilities, and a fitness and wellness centre. The property will operate under a management agreement between Hilton and Crown Venus Residence Estate SRL.
Since its introduction to Europe in 2008, Hilton has continued to grow its DoubleTree by Hilton brand to meet market demands for upscale hotels, opening 10 hotels last year in locations including London, Frankfurt and Brussels. As Hilton’s fastest growing upscale brand in Europe, DoubleTree by Hilton expects to open another 24 hotels over the next two years, joining more than 120 hotels already trading in the region.