“We’ve invested in promoting the Electra brand abroad since 2012 by participating in many trade shows and opening a representative office in Vienna, Electra Building Communications GmbH, which serves markets in Europe and those outside the EU,” says Marian Berdan, the founder of the business in 1991, who is still the majority owner thereof.
The plant of the group, Centrul de Industrie Electronica, is located in the Miroslava Industrial Park near Iasi and takes up 10,000 square meters. The group has 175 employees.
“We have already entered the German and Austrian markets, where some of the largest electronics wholesalers in those regions sell our products, but we will continue testing other markets, even from outside the EU, and already are in talks to that end.”
(English version by Loredana Fratila-Cristescu)