Thus, the company, which is also the largest coffee producer at local level, is heading towards a turnover of RON300.
In 2015, Strauss Romania, which owns a plant in Bucharest, reported a turnover of RON280 million (EUR63 million), up 16% on the year, while its profit rose 74% to RON9.2 million, according to Finance Ministry data.
Strauss is one of the largest players on the local coffee market, with a share of ¼ of the coffee sales volume.
Romanians’ annual coffee consumption stands at 2.5 kg per capita, sharply lower compared with 7.9 kg per capita in Austria or 7 kg per capita in Germany, according to the latest data.