The franchise fee for pharmacies choosing to operate under the brand DONA ranges from EUR3,000 to EUR5,000, depending on the development level of a pharmaceutical unit, Dona group head Eugen Banciu told a press conference on Wednesday.
The initial investment of EUR20,000 to EUR50,000 depends on the size of a pharmacy and the implementation needs.
DONA group currently holds 286 active pharmacies countrywide and eight franchised units, located in Alexandria and in capital Bucharest. Pharmacies Crisen SRL, 2N SRL and Caritas SRL, held by Luiza Negreanu, shareholder of GedaFarm Pharmacies, were the first to become part of DONA group.
The group of firms DONA registered a turnover of RON471 million in January-June 2016, up 11.5% from the year-earlier period. DONA Group expects a turnover of over RON1 billion in 2016.