The 2018 sales stood at almost 380 million lei, so last year they amounted to more than RON450 million (almost EUR100 million), ZF has calculated.
“The year 2019 was a good year for dm drogerie markt Romania, with significant growth of all performance indicators. For instance, the sales were up 21% over the previous calendar year,” says Cristian Crisan, executive director of dm drogerie markt Romania.
This was definitely in part because of the expansion strategy, he says. However, there was also like-for-like growth, and it came from the increase in the number of customers, which to the retailer is sound growth, Crisan added. The factors that contributed to the growth include the diversity of products and efficient communication.
“Our financial year starts in October. Under the circumstances, in 2019, we kept the growth rate we set out to as part of our expansion strategy a few years ago. We opened 11 branches in 2018 and another 9 in 2019. We will continue to pursue the same expansion strategy with a few modifications in the financial year we are in.”
This year, the German-held retailer will continue expansion as usual.
“We set out to open at least 12 stores in the 2019/2020 financial year. The first four we opened until the end of the [calendar] 2019 (two in Bucharest, one in Sibiu and one in Braila). We will soon announce more.”
This year’s investment budget stands at more than RON30 million, Cristian Crisan said.
(English version by Loredana Fratila-Cristescu)