The new Diverta store sells over 9,000 products.
Diverta, which exited insolvency in 2013, ended 2016 with a turnover of EUR10.5 million, up 10% on the year, and targets a turnover of EUR12.5 million in 2017.
Diverta opened five new stores in 2016, reaching a 27-store chain, and plans to open five new units in 2017.
Diverta owner Octavian Radu has attempted to sell Diverta several times. In 2013, the sales of Diverta bookstores were registered by the firm Pro Express Retail, which had amassed debts of EUR10 million when it entered insolvency and which is currently facing bankruptcy. Currently, the firm Blor Retail operates the Diverta chain.