While soaring prices have eroded Romanians’ purchasing power, the retailer has so far in 2023 posted turnover growth above inflation, a sign there’s shopping appetite within the bookstore network.
Diverta’s offline network is operated by Blor Retail company, with turnover of almost RON40 million in 2021. 2022 data are not public. The online operations are operated separately.
Diverta chain is made up of 17 bookstores, flat from 2022. The entrepreneur says he plans no shutdowns, but no new openings in the near future, either.
(English version by Catalina Apostoiu)