“This growth was largely because of the good performance of our own brand, Edenia, which increased 24% and of the hotel-restaurant-catering channel, 22% growth over last year,” said Albert Davidoglu, chief operating officer of Macromex, a company held by entrepreneur Dan Minulescu.
Macromex is one of the largest actors on the distribution market but has a different business model than its competitors, considering part of the products are its brands made in partnership with Romanian and foreign manufacturers. Macromex’s portfolio includes its own brands such as Corso and La Strada (ice cream), Edenia (frozen meat, pastry and vegetables) and partner brands such as La Lorraine (frozen bakery products) and Philadelphia (dairy).
(English version by Loredana Fratila-Cristescu)