Dertour sees EUR6 billion revenue and serves 7 milion tourists.
“Romania is a market with huge potential for travel because only 5% to 10% of its people are active travelers. The potential comes from those aged 20 to 40 who are now earning enough to start traveling,” says Soren Hartmann, CEO of Der Touristik Group, operator of the Dertour brand.
With the average wage in Romania, a consumer can afford a vacation abroad with their family, he added.
Soren Hartmann remembers that five or six years ago, the group stayed close to home, operating only in Germany, Austria and Switzerland. It then started to expand through acquisitions.
Dertour is now active on 16 markets, with Romania being the 16th, the executive said.
Dertour bought about 80 agencies with 400 employees in Romania.
(English version by Loredana Fratila-Cristescu)