By volume, sales of dermo-cosmetics were 23.6% lower on the year in 2020, with 4.33 million packs sold.
The study covers more than 60% of public pharmacies in Romania, except the Farmacia Tei group.
The market was dominated by facial care products, which accounted for 42.4% of the total in 2020, followed by hair care (19.6%), and body care (19.4%).
The top three segments covered over 80% of the dermo-cosmetics market.
Sales of facial care products declined 5.4% in 2020, but hair care product sales grew 10.7% and body care products sales grew 7.7% in the same period.
Due to restrictions related to the Covid-19 pandemic, sales of solar protection products dropped 27% in 2020, the make-up segment dropped 39%, deodorant sales dropped 20%, while sales of cosmetics for children grew 29%.
By volumes, the market has the same structure, with facial care covering 40.6%, hair care covering 21.4%, and hair care covering 20.3%. The top three segments generated over 80% of sales volumes.
Pharmacies in Bucharest (including Ilfov county) generate over 25% of dermo-cosmetics consumption in Romania both in terms of volume and value.
By sales, L’Oreal was the top ranking producer in 2020 with RON83.6 million, followed by Pierre Fabre with RON69.7 million, and Naos with RON44 million.
Local producers Farmec 9RON12.1 million) and Ivatherm (RON9.2 million) are also in the top ten.
The top ten dermo-cosmetics producers cover approximately 93% of the market’s value.