“The favorable evolution of consumer behavior and, implicitly, of the economy, due to the vaccination campaign and the partial lifting of the restrictions, is also reflected in the private dentistry market. The DENT ESTET figures for Q1 2021 are a consolidation of the financial results from 2020, when the group registered a turnover of 67 million lei, increasing by 5% compared to 2019, although all the existing dental clinics in the country were closed for 2 months to comply with restrictions imposed by the authorities. These financial results represent the proof of an efficient strategic management and of the real involvement of the team of specialists for the improvement of dental health among Romanians”, said Mihai Marcu, President and CEO of MedLife Group.
Each division of the DENT ESTET group had a significant contribution in the evolution of turnover, the adult segment registering an increase of 26% compared to the same period last year, mainly due to the demand for complex treatments in implantology. The segment of complex cases continued to grow, with the impact on the group’s adult division being 30%.
The KIDS division registered, as a whole, revenues increasing by 44%, the main engine being the clinic in Timisoara, with an increase of 55% compared to Q1 2020, values above those forecasted at the beginning of the financial year.
2021 is an unprecedented year in the organic development of the group, the expansion strategy focusing on consolidating the leading position at national level by opening new clinics and on accelerated strategic acquisitions program, due to the major interest in the dentistry market for belonging to the DENT ESTET brand.
Dent Estet will be opening a clinic in the town of Ploiesti starting with the third quarter of 2021 and a clinic in Craiova until the fourth quarter of 2021.
“After a difficult year for the entire dental market, we are optimistic about the year 2021, which will bring an accelerated development of the DENT ESTET group. We will open new clinics in Ploiesti and Craiova, in order to offer Romanian patients premium treatments performed by an overspecialized medical team, so that they benefit from the best possible medical care. For us, the main priority is to maintain the same level of service quality in all the clinics we open, because only this way will we continue to grow strong, in a constantly developing market”, said Doctor Oana Taban, Founder & General Manager of the Dent Estet Group.
After the success registered by acquiring the majority stake of the Krondent clinic from Brașov, whose revenues increased in the first 3 months after the transaction above the expected level, the management of DENT ESTET decided to continue its acquisitions program. Currently, there are negotiations with clinics with growth potential in cities considered strategic for dentistry in Romania.
“We enjoy the interest shown by other dental clinics to become part of our brand. For us, it is a new confirmation of the fact that the vision we had 22 years ago to launch a unique concept at that time for our dentistry market proved to be the key to success and, at the same time, an example for many players on the market”, Oana Taban also said.
Dent Estet has 11 multidisciplinary dental clinics in Bucharest, Timisoara, Sibiu and Brasov, intended for all age groups, 3 divisions of excellence, unique in Romania (Implant Division, Esthetic Division and Advanced Orthodontic Division), the first digital dental laboratory – Aspen and 3 specialized digital photo studios – Future Dental Smile.
The list of major innovations that Dent Estet brought to the market includes DENT ESTET 4 KIDS (2008) and DENT ESTET 4 TEENS (2012), the first dental clinics in Romania and in Eastern Europe dedicated exclusively to children and teenagers and, last but not least, DENT ESTET founded the Dental Office Managers Association (ADOM), which trains the first generation of managers for dental clinics.
Dent Estet has been a member of the MedLife Group since 2016, the largest private health care service provider in Romania.