NORMAL sells everyday consumer goods, offering a selection of over 3,500 items in categories such as personal care, cosmetics, hair care, oral hygiene, household and cleaning products, snacks, and beverages. The company says it adds at least 100 new products to its lineup every week.
The store at Mega Mall Bucharest will have a retail area of 275 square meters, while the one at Shopping City Timisoara will occupy 380 square meters; each of the two locations will operate with approximately 18 employees.
“Romania is an attractive and growing market, with consumers increasingly open to distinctive shopping formats. This dynamic aligns perfectly with our approach,” says CEO Jakob Frølich Maarbjerg.
NORMAL was established in Denmark in 2013 and is part of the Heartland Group. The retailer currently operates more than 1,000 stores in 14 European countries and continues to expand into new markets.
(English version by Loredana Fratila-Cristescu)