This business is controlled by the French group Carrefour, which has replicated the operating model in other countries following Bringo’s results in Romania.
The Bringo delivery platform now has some 2,000 stores (which have received at least one order in the last month) listed on the app from 200 partners, after Carrefour had been the main partner in the business launched about five years ago by a number of local entrepreneurs until the early 2020.
“The year 2021 was a very good one for us. Not to mention the growth in 2020, but it was a year of double-digit growth (i.e. over 10%.). We have grown and so has the market, because each player has brought new services, whether it’s express delivery in 30 minutes, smaller baskets or complementary products,” says Ioana Ilie Dobre, CEO of Bringo.
The main activity of the company is the delivery of large, weekly baskets. However, the platform has also naturally expanded to smaller orders, the official says.
“We have shops in 20 broad categories listed on the platform – from foods (butchers, fishmongers, bakeries or artisan bakeries) to non-food. Specifically, we also have pharmacies, drugstores, cosmetics, home decor and DIY stores.”
Ioana Ilie Dobre also adds that with the redesign of the app, the list of partners will be expanded to include fashion, jewelry and other product shops. Bringo already has partners in the hospitality and restaurant industry area, but especially outside Bucharest.
“We’re seeing an increased appetite for such services (delivery from restaurants – ed.), although it’s a big market here, with many players. But we can look at it.”
(English version by Loredana Fratila-Cristescu)