The retailer opened the first store in 2007 and has expanded its store chain ever since. In 2016, it opened eight new stores, reaching 82 units. The number of employees rose to 629 in 2016, compared with 612 a year before.

Deichamnn plans to open seven new stores in 2017.

The company, which boasts a multichannel strategy, opened its online store in September 2016.