Deichmann opened its first stores in Romania in 2007 and reached 90 units in 2017, eight more stores than in 2016. The number of employees within the company’s central headquarters and stores has increased to 652, compared with 629 employees in 2016. The retailer is slated to open nine more units in 2018.
Alongside CCC, Deichmann is one of the leaders of the Romanian footwear market which is estimated at nearly EUR800 million.
Romania is one of Europe’s leading footwear producers, with a total 54 million pairs of shoes in 2017.