For each new store, Dedeman plans to finance the construction of a tennis court, according to a partnership it signed with the Romanian Tennis Federation.
“We will finance the construction of three tennis courts this year and ten others in the following years. We estimate to spend EUR30,000-35.000 on each court,” said Dedeman president Dragos Paval.
In March, Dedeman opened its 37th store in Romania, in Sibiu, following an investment of around EUR13 million, and plans to open three more stores this year in Bucharest, Deva and Targu Jiu. The company’s investment budget this year amounts to EUR65 million.
Dedeman is owned by brothers Dragos and Adrian Paval and had a turnover of RON2.67 billion (EUR606 million) and a net profit of RON288.3 million (EUR65.2 million) in 2013. The company currently has 37 stores, two logistical centers and its own car fleet and employs over 6,700 people.