“We want Dedeman brand to become known outside Romania as well. In fact, expansion abroad is now a daily consideration for us and the first step in this direction is not far away. This is a highly important move and a definitely winning one as long as we carefully analyze opportunities and decide accordingly. Both the Balkans and Central and Eastern Europe are under our consideration,” stated Dragos Paval, Dedeman chairman, shareholder and co-founder.

Dedeman will thus join other Romanian companies controlled by local entrepreneurs that have become regional and international players. Serbia is likely to be the first destination outside Romania Paval brothers are considering, as this is also one of the most dynamic economies in the region.

dedeman.rs domain, supposedly the future Dedeman website for Serbia, is already registered.

(English version by Catalina Apostoiu)