“Being as easy to reach as possible in a big crowded city is a major competitive edge. We set out to open enough stores in Bucharest from the beginning, so everyone can get to one in no more than 20 minutes. The inauguration of the Dedeman Ghencea store is one more important step towards this goal,” said Dragos Paval, chairman and co-founder of Dedeman.

Dedeman Ghencea has solar panels on the roof to generate the electricity it needs, with 26 Dedeman stores actually generating and using green energy so far.

The retailer held by brothers Dragos and Adrian Paval, which is also the largest entrepreneurial business in the country, posted more than 8.3 billion lei sales in 2019, an increase of 15% on 2018, according to Finance Ministry data.

(English version by Loredana Fratila-Cristescu)