The store will cover 11,800 square meters and have 176 employees, and is the fourth opening this year after the stores in Drobeta Turnu-Severin, Cluj-Napoca and Baia Mare, entailing nearly EUR40 million in investments.
Employees recruited for the Alba Iulia store bring Dedeman’s total staff to over 4,700, and the 5,000-employee mark could be reached by the end of the year, considering that another store is set to open in Tulcea in November.
This will bring Dedeman to investments of around EUR300 million in the 10 years since its launch.
The new stores will lift the turnover by at least 10%, to over EUR400 million.
Dedeman is one of the few examples of local companies who took advantage of the crisis to strengthen their position, whereas rivals such as Praktiker and Bricostore lost ground.
(English version by Daniela Stoican)