With six new stores, 2013 will be the best year for Dedeman in terms of expansion, and investments will amount to almost EUR70 million.
“This is the year with most openings in the history of our company. Since we only managed to inaugurate four stores last year, we may say we’ve caught up now and reached a five-store average in the last two years. Total investments will amount to more than EUR68 milion this year,” Dragos Paval, chairman and shareholder of Dedeman told ZF.
Dragos Paval owns Dedeman together with his brother Adrian Paval.
The store in Targu Mures should open at the end of the month and the store in Ploiesti at the beginning of December.
“Things are going well in Ploiesti and if the weather is good for construction work, we will inaugurate the store on December 5 at the latest. The store in Targu-Mures will be inaugurated on October 25, at the latest,” Paval said.
Whereas Dedeman will have three competitors in Targu-Mures – Praktiker, BauMax and Ambient, in Ploiesti its rivals will be Praktiker, Bricostore, BauMax, OBI and a local player, Artsani, which made EUR28.5 million revenue and EUR0.9 million net profit with only one store last year, according to the Finance Ministry website.
Dedeman is the only DIY retailer to have opened larges stores in the sector this year.
(English version by Loredana Fratila-Cristescu)