Construction materials retailer Dedeman launched Thursday its 23rd store, in southwestern Romanian town Drobeta Turnu Severin, following an investment of EUR10 million.
The unit has a surface of 11,800 sqm, 170 employees and it will sell 45,000 products.
“Expansion will continue with the launch of a new store mid-summer,” company president Dragos Paval said.
The company’s investment strategy involves the widening of sales by 10% on the year in 2010, and the launch of 4-5 stores per year, to a total 40 units nationwide, by 2015.
Dedeman, owned by businessmen Dragos Paval and Adrian Paval, posted sales of EUR360 million in 2010, up 42% on the year.