„Printing is still sought-after in Romania, as the digital era did not lead to a decline in the volume of printed documents. We can only talk about a selection of equipment depending on printing costs, a preference for color printing, but the printing volume did not see a decrease,“ said Simona Decuseara, sales and marketing manager of Epson Romania and Bulgaria.
Decuseara also said it was kept the habit of printing important documents, adding that in this context, the inkjet equipment market, on which Epson Romania operates, will grow by 20%, according to Decuseara’s forecast.
„We expect the market to rise by 20% in 2016, in terms of the number of units, and Epson targets a growth of 25-30%.“
Epson’s competitors on the Romanian market are HP, Canon and Brother.