“We will try to move the start of the Christmas sale campaigns. Revenue heavily depends on December. Our advantage is that we are a convenience mall, which means people prefer to go to a smaller shopping center like ours at this time of the year to buy what they need instead of traveling farther to other malls to browse the stores, like they used to before the pandemic,” Andrei Pogonaru says.
Each legislative change along with the number of new COVID-19 cases the authorities announce reflects in the Veranda Mall traffic, its owner added.
Veranda had been posting growth of at least 15% in revenue year by year since opening in 2016. Were it not for the pandemic, it would have probably ended 2020 with a 20% rise, as Pogonaru said early this year.
Veranda Mall posted some EUR6 million revenue from renting retail space to tenants last year.
(English version by Loredana Fratila-Cristescu)