“We estimate 28 stores opened in Romania by the end of 2019, expansion of some of the already existing stores and we will continue developing online deliveries through a network of stores/pickup points in the densely populated areas where heavy traffic makes it difficult for people to go to an existing Decathlon store,” Lacramioara Rosca said.
The French group, which entered Romania in 2009 with a store in the Bucharest Militari district ended 2017 with 760 million lei (EUR165 million) sales.
The total market of sporting goods, which ZF and the companies in the business put at RON2.5 billion to RON2.7 billion, is divided among specialist retailers like Hervis, Intersport and Decathlon, single-brand stores like Adidas, Under Armor and Nike, online stores and hypermarkets.
(English version by Loredana Fratila-Cristescu)