However, De’Longhi Group’s country general manager for Romania and Hungary Masimo Paronitti says the market will be going through a difficult time, with declines in volume and increase in value driven solely by rising prices.

“This will be a year of transition for the small appliances (De’Longhi’s segment i.e.) with estimated lower volumes, but the average spending will increase,” Masimo Paronitti said.

Although the market will be difficult, 2023 will be another year of growth for De’Longhi, he added.

Italy’s De’Longhi Group has manufacturing and import and wholesale operations in Romania, under the same umbrella, De’Longhi Romania, which posted RON2.3 billion revenue in 2021. Data for 2022 are not yet available.

(English version by Loredana Fratila-Cristescu)