Stroe has a five-year background with the company, starting out as brand manager in 2006. In January 2011, Stroe became Brand Marketing Manager for Romania, Moldova and the Adriatic Countries.

Stroe has been active in marketing and communication since 1999, working with various companies such as Elite Romania and Johnson Romania.

She has a foreign languages degree and an MBA in communication and public relations.

Danone Romania is part of the Danone group, which is active in 120 countries. In 2010, the group posted sales of EUR17 billion.

Danone Romania is a market leader on the fresh dairy segment, with sales of 476 million lei (some EUR109 million) in 2010. (EUR1=RON4.3532)