The increase was due both to expanding the production of the company’s factory in capital city Bucharest for other European markets and to higher sales of certain types of yogurts.
“2015 was a good year for Danone Romania, as it reconfirmed its leadership position on the yogurt segment, which is the company’s main business. The positive evolution was the result of redefining the strategy and focusing on active health yogurts, fruity favourites your children and value-added yogurts for consumers,” said Adrian Pascu, general manager of Danone Romania, Bulgaria, Moldova and the Adriatic countries.
The company’s portfolio includes brands such as Activia, Actimel (probiotic yogurts), Danonino, Disney (products for children), Danette, Cremosso and the Danone range of plain and fruity yogurts, such as Natural and Delicios.
The latest data show the exports of the Danone factory in Bucharest make up approximately 10% of production.