Until now, the product was manufactured in Spain. In line with company data, the product is exported to Czechia, Hungary and Slovakia.
According to Anca Miron, head of dairy functionals at Danone Central and Eastern Europe, the local market segment dedicated to high-protein products is rising.
Danone Romania’s Bucharest unit is currently the best performing Danone unit of Europe. The plant reached 75,000 tons of dairy products annually.
The company in 2023 posted RON1.09 billion turnover, up 18%, and RON68.4 million profit, 6% above the 2022 level.
(English version by Catalina Apostoiu)