The French company, which entered the Romanian market in 1998, has invested over RON300 million in its Romanian operations over the past 15 years.

In 2011, Danone Romania reported sales of RON503 million.

The company aims to increase yoghurt sales in Romania this year, Dieter Schulz, general manager of Danone Romania, said in a press release.

Danone makes some 1.5 million dairy products daily at its plant in Bucharest.

Annual yoghurt consumption in Romania is estimated at 7 kilograms per capita, way below consumption in France (35 kg per capita), Bulgaria (22 kg per capita) and other European states, according to surveys conducted by Danone.

Danone’s competitors in Romania include Albalact, Friesland Campina, Covalact and Dorna Lactate.

Danone is present in 120 countries. The group registered sales of over EUR20 billion in 2012. (EUR1=RON4.3465)