The deal turned Danish meat industry group BPI into majority owner of Macromex Invest, Macromex Compact, Macromex Shipping and Macromex Frozen Vegetables. BPI is a EUR165 million business. Westcon became a minority owner.
The four companies, whose core business is meat and meat product wholesale trade, posted more than 11 million lei (EUR2.5 million) sales in 2013, according to Finance Ministry data.
The four companies are not part of the core business of the import and distribution group, whose largest company, Macromex, posted RON440 million revenue in 2013.
Neither Macromex nor BPI Denmark officials had provided any comment by the time the story was ready for posting.
This is not Dan Minulescu’s first exit. The first was done in 2001, when Macromex sold the division selling cold cuts to Campofrio, according to information available at the time. In late 2005, it announced the sale of Macromex Convenience, which specialized in distribution to gas stations, to Germany’s Lekkerland. The deal was put at EUR6 million at the time.
Macromex was established in 1993 and is the largest frozen product distributor in Romania. Its brand portfolio include Edenia – frozen foods, La Strada – ice cream and ice cream shops, Corso – ice cream, Casa Gruia – meat products, as well as partner brands such as La Lorraine, President and Philadelphia.
(English version by Loredana Fratila-Cristescu)