“The global economic context, marked by increased volatility, raises numerous challenges for entrepreneurs who operate with cross-border payments and multiple exchange rates. AKCENTA is in the best position to support companies in Romania, having a regional understanding of the difficulties that customers have and the ability to customize protection services against unpredictable market fluctuations. My mandate is to build personalized relationships, as close as possible with clients in Romania”, says Daniel Bogiu.
Daniel Bogiu has extensive experience in the banking sector, where he worked between 2008 and 2022. The migration to the fintech sector was a natural evolution towards a much more dynamic, less restrictive and challenging environment at the business level, but also a field where the connection with customers is direct. Daniel will complement the national management team alongside Theodor Ștefanovici, AKCENTA CZ Commercial Director for Romania.
“The Romanian market has a huge business potential and is very important for us. Therefore, I am delighted that Daniel, who has extensive experience in other financial institutions, is taking over the management of the entire business network in Romania. A difficult task awaits him: to build a network of sales representatives who can respond personally and very quickly to the specific requirements of our customers. On the other hand, it has a strong brand behind it, belonging to the international financial group RBI, and one can expect maximum support, both in marketing and, for example, in relationship management. I am convinced that, together with Daniel, we will continue to successfully increase AKCENTA’s business share on this extremely competitive market”, said Milan Cerman, Chairman of AKCENTA’s Board of Directors.
In 2022, AKCENTA Romania expanded its portfolio with over 490 companies, having more than 3,400 clients, and reported a turnover of approximately EUR398 million. The volume of hedging transactions totaled over EUR9.6 million in 2022, an increase of 600% compared to 2021, while the number of hedging transactions increased by 450% in 2022 compared to 2021 .
In the coming period, the new Country Manager will develop the company’s physical presence in the territory, with an expansion of the team of representatives in the regions of Moldavia and Dobrogea and the growth of the teams in Muntenia and Bucharest. The aim is for AKCENTA to be represented in every county in Romania by the end of 2023 and the final goal is the organic growth of the company’s client portfolio.
The company’s plans for the coming period target the the continuation of organic growth, the improvement and stabilization of the network of representatives and the improvement of the digital experience for its customers.
Globally, the B2B payments market is valued at USD994.20 billion* in 2022 and, according to a McKinsey study**, it is set to reach a value of more than USD2.5 trillion by 2025. The major factor responsible for the growth of the global payments market B2B is the rapid expansion of transactions across the globe due to increased imports and exports of goods and services. The companies in Romania whose activity is addressed to foreign markets also benefit from this momentum.
Digitization and automation in the B2B payment system, advances in transparency regarding B2B payments are the factors that will contribute to the growth of the market in the coming years to which AKCENTA contributes through the services offered to medium and small companies in Central and Eastern Europe.